One thing that never changes is our desire to keep our business in the limelight.
We will help you in creating an effective press release that attracts enough attention and generates buzz in the media.
A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
What's more, press releases are cost-effective. If the release results in an article that (for instance) appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
Why Is a Press Release Important?
Writing a press release is the first step towards building a relationship with journalists, and building your brand both as a company and as a person.
A good press release should catch the eye of journalists who write about your niche, and from there you'll have the chance to be quoted in articles about your chosen product and to build ongoing relationships with newspapers and magazines.
A poorly written press release, on the other hand, could simply languish unread in the news wires. It may not directly harm the general public's perception of your brand, but if journalists become accustomed to seeing badly written press releases associated with your brand they may start to ignore your company when scrolling through the wires. That’s where we come, we ensure that our expert press releases have clear objectives:
Raising awareness of a newsworthy event within your business
Encouraging journalists to write about the business/brand