We like to think of content writing and marketing as a journey. And like all journeys, you
won’t get very far unless you bring someone along who knows the way.
That’s where we come in.
Our founder, Aditi Gupta, goes way back – all the way back to 2016, in fact. Her favourite topic: the
rise of content writing and marketing was the talk of the hour on her own birthday. She knew from her
years at the coalface in content writing that this was an industry on the cusp of becoming something
huge: eventually, every business in the world would need a content strategy to stay competitive. She
also knew an approach that valued integrity, partnerships and results ahead of making a fast buck was
the key to building a business that would stay the course.
One cup of cappuccino led to another, and quicker than you could blink an eye, an agreement was
struck. The next day, armed with just Rs 1000 in cash, an Instagram page and some beautiful people
by her side, a very different kind of strategy was made. It wasn’t long before she made her first hire
and one became two.
We’ve come a long way since then. From humble beginnings working from Aditi’s bedroom in a small
house, we’ve evolved into a high-performing, multidisciplinary team. And we’ve cultivated a client
list that includes some of India’s and even the world’s best-known and most forward-thinking
Today Content Cappuccino is a creative, passionate team that excels not only in their love of writing,
but also in their commitment to trust, transparency and honesty, and are committed to working hard to
complete every project we get our hands-on. Like our teammates, we know that our clients have had
wonderful journeys that roamed the various roads and reached where they are today. This is why we
believe Content Cappuccino is not just a name.
But we didn’t get here by accident.
What we believe in
We’re on a mission to be the most client-centric company that caters to all the content
needs. And with that comes a commitment to doing things a certain way. These are our
founding principles: they shape who we are, what we stand for, and how we do things.
Embrace the journey
We mark success not by how quickly we can reach our destination, but how we get there and what
happens along the way. We don’t just opt for the quickest or the easiest route. We explore. We ask. We
recalibrate. And then we move ahead.
Never stop learning
We can’t sit still - it’s just not in our universe. We stay forward of the curve, tirelessly exploring new
and better ways of doing things, then sharing our newfound knowledge with clients to help steer them
in the correct direction.
We believe in the power of collaboration. That when we all work together, shoulder-to-shoulder, with a
shared spirit, we can accomplish great things.
Act with integrity
We tell it like it is. We’re honest, transparent and wear our integrity like a badge of honour. We hold
ourselves accountable to our clients and work hard to earn and retain their trust.
Our team is ardent in providing the content assets that embodies every aspect of
your story. Working with our customers to achieve this is our number one priority,
and our commitment to alleviating their creative burden remains unwavering. We
haven't changed while we strive to strategically solve writing challenges and deliver
masterpieces that our clients can be proud of. We believe that every part of your
story is truly prized and is beautifully communicated.
We as a team, strive to be the best platform where professionals can go and work
together to get things done. We believe that the best work is done in a flexible and
safe environment. Transparency Brings trust in people. In a meritocracy-based
community, our team wants to set aside geographic, political, and religious
differences in order to share economic opportunities and benefit.
Today Content Cappuccino is a creative, passionate team that excels not only in
their love of writing, but also in their commitment to trust, transparency and honesty,
and are committed to working hard to complete every project we get our hands on.
Like our teammates, we know that our clients have had wonderful journeys that
roamed the various roads and reached where they are today. This is why we believe
Content Cappuccino is not just a name.